On a player's turn, they play cards directly from the top of their deck to acquire cash and victory points. They may continue playing cards as long as they have fewer than three "unhappiness" icons in play. If they do get three icons, their turn ends immediately, but if they stop before then, they can use their cash to either buy a new card or flip over a card they already own, transforming it into a new, upgraded card. Upgraded cards typically grant more cash and VP as well as the option to flip them back to their non-upgraded side in exchange for an extra one-time bonus.

If a player gains eight or more VP in a single turn, the player wins immediately!